2025年9月5日-2025年9月7日，司普沃新疆事業(yè)部以"同心同行，共創(chuàng)共贏"為主題的2026年度市場(chǎng)啟動(dòng)會(huì)在新疆阿克蘇事業(yè)部隆重舉行。全體業(yè)務(wù)精英齊聚一堂，共同總結(jié)過(guò)去，展望未來(lái)，為新征程積蓄力量。

Part.01

Part.02

市場(chǎng)部通過(guò)詳實(shí)的數(shù)據(jù)和圖表，系統(tǒng)總結(jié)了2025年的工作成效與不足。會(huì)議特別指出在新疆地區(qū)取得的銷售增長(zhǎng)，這得益于團(tuán)隊(duì)深入田間地頭，切實(shí)了解農(nóng)民需求。同時(shí)也分析了在某些作物區(qū)需要改進(jìn)的方面。針對(duì)2026年工作，市場(chǎng)部制定了清晰的年度目標(biāo)和具體的月度實(shí)施計(jì)劃，將總體任務(wù)科學(xué)分解到每個(gè)工作階段，確保執(zhí)行路徑明確可行，更好地服務(wù)廣大農(nóng)民朋友。

Part.03

Part.04

會(huì)議重點(diǎn)推出了"內(nèi)外聯(lián)動(dòng)"的短視頻雙軌運(yùn)營(yíng)計(jì)劃。對(duì)內(nèi)，事業(yè)部將建立專門的農(nóng)業(yè)知識(shí)短視頻團(tuán)隊(duì)，定期制作發(fā)布農(nóng)作物種植技術(shù)、產(chǎn)品正確使用方式、病蟲害防治等實(shí)用農(nóng)技知識(shí)內(nèi)容，通過(guò)直觀生動(dòng)的視頻形式，幫助銷售人員提升專業(yè)服務(wù)能力，讓每位業(yè)務(wù)人員都能成為移動(dòng)的"農(nóng)技專家"。

對(duì)外，事業(yè)部將全面啟動(dòng)經(jīng)銷商短視頻扶持計(jì)劃。通過(guò)提供專業(yè)的內(nèi)容創(chuàng)作培訓(xùn)、拍攝技術(shù)指導(dǎo)和流量支持，幫助經(jīng)銷商打造具有地方特色的短視頻賬號(hào),助力經(jīng)銷商拓展線上獲客渠道，提升品牌在當(dāng)?shù)厥袌?chǎng)的影響力。

Part.05

Part.06

Part.07

會(huì)議組織了以"團(tuán)建聚心，一路同行"為主題的團(tuán)隊(duì)建設(shè)活動(dòng)。通過(guò)開(kāi)展多種形式的集體互動(dòng)，增進(jìn)了團(tuán)隊(duì)成員之間的了解與信任?；顒?dòng)營(yíng)造了團(tuán)結(jié)協(xié)作的良好氛圍，進(jìn)一步強(qiáng)化了團(tuán)隊(duì)服務(wù)農(nóng)業(yè)、服務(wù)農(nóng)民的共同信念和使命擔(dān)當(dāng)。

會(huì)議在熱烈祥和的氣氛中落下帷幕。此次啟動(dòng)會(huì)既明確了發(fā)展方向，又強(qiáng)化了執(zhí)行措施，為全年工作的開(kāi)展奠定了堅(jiān)實(shí)基礎(chǔ)。司普沃新疆事業(yè)部全體成員深刻認(rèn)識(shí)到，服務(wù)農(nóng)民是我們永恒的宗旨，助力農(nóng)業(yè)是我們不變的承諾。新的一年，讓我們以更加飽滿的熱情、更加專業(yè)的能力、更加團(tuán)結(jié)的精神，攜手并進(jìn)，共同為新疆農(nóng)業(yè)發(fā)展貢獻(xiàn)力量，用優(yōu)質(zhì)的服務(wù)回報(bào)廣大農(nóng)民朋友、廣大經(jīng)銷商的信任，在廣袤的田野上共同譜寫現(xiàn)代農(nóng)業(yè)發(fā)展的新篇章！

英文版｜English version

From September 5, 2025 to September 7, 2025, the 2026 market launch conference of Sipwo Xinjiang Business Unit with the theme of "Working Together, Creating Win Win" was held grandly in Aksu Business Unit, Xinjiang. All business elites gather together to summarize the past, look forward to the future, and accumulate strength for the new journey.

1、 Strategic deployment: The person in charge clarifies the annual development direction

The meeting began in a lively atmosphere. The head of the business unit first gave a speech, comprehensively reviewing the achievements made in 2025, and particularly affirming the efforts and contributions made by the team in serving the vast number of distributors and customers. In the speech, the development goals and work priorities for 2026 were clearly defined, emphasizing the need to continue to deeply cultivate the Xinjiang market, with the aim of "serving agriculture, rural areas, and farmers", further improving service quality, and allowing Sipwo's products and technologies to benefit more farmers, contributing to the development of agriculture in Xinjiang.

2、 Goal planning: The marketing department develops a detailed implementation plan

The marketing department has systematically summarized the work achievements and shortcomings in 2025 through detailed data and charts. The meeting specifically pointed out the sales growth achieved in Xinjiang region, which is due to the team's in-depth understanding of farmers' needs in the fields. At the same time, it also analyzed areas that need improvement in certain crop regions. For the work in 2026, the marketing department has formulated clear annual goals and specific monthly implementation plans, scientifically decomposing the overall tasks into each work stage, ensuring that the execution path is clear and feasible, and better serving the vast number of farmers.

3、 Skill enhancement: Product training strengthens professional abilities

The meeting arranged a professional product knowledge training session. The training manager systematically explained the characteristics of the company's main products and targeted usage plans for different regions and crops in Xinjiang. Through practical case analysis and on-site Q&A, sales personnel were helped to deepen their understanding of product knowledge. The training content focuses on practicality and operability, with a particular emphasis on enhancing the team's ability to provide professional services to farmers, providing strong support for better serving the vast number of farmers and distributors in Xinjiang.

4、 Innovative Marketing: Expanding Promotion Channels through Short Video Programs

The conference launched a new short video operation plan. The plan aims to utilize new media platforms to provide practical content on planting techniques, product usage, and other aspects, in a more intuitive and relatable way to provide technical services to farmers, benefiting more farmers. The meeting requires team members to actively participate in content creation, disseminate agricultural technology knowledge in a form that farmers enjoy, and jointly explore new paths for digital services.

5、 Standardized Management: System Promotion and Optimization of Workflow

The conference focused on launching a short video dual track operation plan of "internal and external linkage". Internally, the business unit will establish a dedicated team for agricultural knowledge short videos, regularly producing and publishing practical agricultural knowledge content such as crop planting techniques, correct product usage methods, and pest control. Through intuitive and vivid video formats, it will help sales personnel enhance their professional service capabilities and enable every salesperson to become a mobile "agricultural technology expert".

Externally, the business unit will launch a comprehensive dealer short video support program. By providing professional content creation training, shooting technical guidance, and traffic support, we help dealers create short video accounts with local characteristics, expand online customer acquisition channels, and enhance the brand's influence in the local market.

6、 Honor Moment: Promotion Awards and Market Planning

The conference held a grand promotion personnel award ceremony, commending outstanding employees who have performed outstandingly in 2025. At the same time, a detailed plan for field observation meetings from September to October has been deployed, which will provide farmers with a visual understanding of product effects through on-site demonstrations. The marketing department has also clarified the key market development plan for the second half of the year, and formulated differentiated development strategies for different regions to lay the foundation for achieving annual goals.

7、 Team building: Collective activities enhance team cohesion

The conference organized a team building activity with the theme of "Building a Team, Gathering Hearts, Walking Together". Through various forms of collective interaction, understanding and trust among team members have been enhanced. The activity created a good atmosphere of unity and cooperation, further strengthening the team's common belief and mission to serve agriculture and farmers.

The meeting came to an end in a warm and peaceful atmosphere. This kick-off meeting not only clarified the development direction, but also strengthened the implementation measures, laying a solid foundation for the development of work throughout the year. All members of Sipwo Xinjiang Business Unit deeply recognize that serving farmers is our eternal purpose, and assisting agriculture is our unchanging commitment. In the new year, let us work hand in hand with even more enthusiasm, professional skills, and a more united spirit to contribute to the development of agriculture in Xinjiang. We will repay the trust of farmers and distributors with high-quality services, and jointly write a new chapter in the development of modern agriculture in the vast fields!